David Dallas begins The Rose Tint turning over a new leaf, stating there’ll be “no more sitting round, wishing things were different round here.”

And so the tone is set for the South Auckland rapper’s sophomore album (nominated for NZ Music Award Album Of The Year, Best Urban/Hip Hop Album and Best Male Solo Artist), with his self-motivational dialogue as the running theme.

“I write songs to inspire myself and hopefully it has that effect on others,” says Dallas. The premise of The Rose Tint is not so much about seeing things as better than they actually are, but rather, as Dallas explains, “concentrating on things that are going good, or working to make things better, rather than just whining about how things suck.”

From a drunken night out conversing with friends about aspirations of greatness on ‘Take A Picture’, to being too shy to put yourself out there on ‘Sideline’, to getting rid of the people in your life trying to bring you down on ‘Dream’, The Rose Tint is universally relatable.

“I always have to draw from my own internal experiences and how I’m feeling. I figure, if I feel this way, there’s probably a bunch of other people who feel like that too,” says David.

That’s not to say struggles are ignored on The Rose Tint, as family illness, industry frustrations, and the fear of failure are just some of the issues he wrestles with, however, betterment and perseverance are the overriding messages.

‘Til Tomorrow’ garnered rave single reviews, topping the online Hype Machine charts, with the superb Special Problems directed vid giving the song new life. The Freddie Gibbs featured ‘Caught In A Daze’ has cemented Dallas as an artist not to be taken lightly, his smooth delivery appealing to both underground and commercial sensibilities, with the accompanying video the perfect match to the songs laid back vibe.

While duo Fire and Ice handle the majority of the production, P-Money, 41 and Exile also lend a hand to David’s latest offering, with PNC, Jordache and Pieter T rounding out the features.

The Rose Tint is David Dallas’ first full length offering to the US market, and while he’s coming in as the underdog, he’s not looking to play that position long. His talent has already been recognized on some of the world’s most influential international hip-hop sites including Nah Right, 2dopeboyz, XXL, The Source and 50 Cent’s own This Is 50 amongst others. Dallas also recently won an MTV US online poll being voted as their Iggy Artist Of The Week, and had his music videos for The Rose Tint’s ‘Take A Picture’ and ‘Big Time’ (from his debut album) added to rotation on all MTV networks across the US – a huge break for any new artist. ‘Take A Picture’ was also featured on the home page of Youtube, receiving over 100,000 views in just a week.

The Rose Tint was originally available as a free digital download via David’s own website, gathering over 55,000 downloads. The Rose Tint Deluxe is the first time the album is available physically and takes it a step further with four new songs featuring some of the US’s greatest talents such as Kid Daytona and Tayyib Ali. There is also a special appearance by Black Moon member, co-founder of Duck Down and all round Hip Hop legend, Buckshot, who joins Dallas on special bonus track ‘Ain’t Coming Down’. The Rose Tint Deluxe is accompanied by a bonus disc of the instrumentals from The Rose Tint.

“I want to put my best foot forward so people can hear the best I can do… I’ve put everything into this. It’s the follow on from my debut Something Awesome. To me, it’s better.”

DAVID DALLAS “THE ROSE TINT” DELUXE EDITION ALBUM LAUNCH PARTY FEATURING JORDACHE (FIRE & ICE)

SUPPORTED BY
SPIT SYNDICATE
LOUIE KNUXX
DJ PENFOLD

SATURDAY 11TH FEBRUARY
THE ESPY, 11 THE ESPLANADE HOTEL, ST KILDA
DOORS OPEN 9.00PM
FREE ENTRY

www.daviddallas.co.nz
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